When Deep Well approached Tandem, they were fueled by a powerful dream: to start a new non-profit that supports leaders worldwide. Faced with a daunting task list and constrained by a limited budget, they needed a strategic partner to guide them through the complexities of establishing a successful organization from the ground up. Tandem was entrusted with transforming their vision into a viable and sustainable operation, making the impossible feel within reach.
The Challenge: From Dream to Reality
Kelli Gotthardt, Founder of Deep Well Leaders, shared her experience:
"Working with the team has been the difference-maker for me. From the very first meeting, they have engaged with curiosity, authenticity, and competence. They have been responsive, encouraging, and have gently pushed me out of my comfort zone. I am a faith-based nonprofit startup and I have a very limited budget. Every dollar I have spent with Tandem has been worth it. I would never do this without them!”
Deep Well Leaders faced the daunting task of establishing a successful organization from the ground up. They were overwhelmed by the extensive task list and needed guidance on where to begin. They sought a partner who could provide a comprehensive strategy and creative solutions within their budget constraints.
Solution: Structured Action Plan and Creative Support
Our partnership with Deep Well Leaders began with transforming their dream into a structured action plan. We offered them a full-service strategy and creative team at a fraction of the cost of a full-time member.
Here are the core areas we focused on:
1. Branding and Market Strategy: We conducted a five-day branding retreat to develop their brand identity and market strategy. This included crafting a compelling brand story and visual identity that resonated with their target audience.
2. Awareness Campaigns and Launch Event: We designed and executed awareness campaigns to build momentum for their launch event. This ensured they had a strong presence and effectively communicated their mission to potential supporters.
3. Website and Social Media Development: Our team developed a user-friendly website and a robust social media presence to engage their audience and provide essential information about their mission and activities.
4. Pitch Decks and Funding: We crafted pitch decks that generated $200,000 in initial funding. This critical support provided the financial foundation to launch and sustain their operations.
5. Comprehensive Marketing and Tactical Support: We provided ongoing coaching, consulting, and training, along with delegated tactical support, event planning, graphic design, ghostwriting, and book publishing support. This holistic approach ensured they had the resources and guidance needed to navigate the complexities of their startup journey.
Results: A Strong Start for Deep Well Leaders
Deep Well Leaders successfully transitioned from a vision to a viable and sustainable operation through our integrated approach. They launched with a strong brand, effective market strategy, and significant initial funding. This positioned them to make a meaningful impact from day one.
Core Focuses Achieved:
Team Alignment Scorecard: Ensuring everyone was on the same page.
Brand Strategy Assessment: A compelling and resonant brand identity.
Digital Scorecard: Enhanced digital presence and engagement.
Competitive Analysis: Identifying opportunities and staying ahead of trends.
Foundational Scorecard: Strengthened foundational processes.
Culture Health Analysis: Building a motivated and cohesive team.
Launching a non-profit requires vision, strategy, and unwavering support. The journey of Deep Well Leaders with Tandem Collaborative showcases the power of structured planning, creative solutions, and comprehensive support in achieving long-term success. This case study highlights the importance of aligning team efforts with a clear vision to drive impactful change and ensure a strong start for any new venture.
